10DLC Backlog Clearance for a Mid-Market NetSapiens® Reseller

A regional NetSapiens® reseller serving 30+ MSP customers had let 10DLC registration drift. Brand registration was complete but never vetted at the throughput tier the customer base actually needed. Of 80+ campaigns submitted across customers, 65 % had been rejected and never resubmitted; many of the approved ones used sample messages that no longer matched the actual content being sent. Carrier filtering was catching ~12 % of messages — visible enough that customer complaints had spiked, and several customers were threatening to move to a competitor with cleaner 10DLC posture. The internal team didn't have the TCR and Aegis experience to fix it quickly, and every week without action added compounded carrier-side reputation damage.

• Brand verification: confirmed legal entity name, EIN, and contact-of-record matched IRS records exactly, then re-submitted to TCR.
• Aegis Enhanced Vetting: submitted with full supporting documentation (incorporation records, regulatory filings, web-presence verification). Approved in 7 business days.
• Per-customer use-case audit: walked through each MSP customer's actual messaging traffic and classified into TCR-supported use cases (Customer Care, Account Notification, Marketing, 2FA).
• Sample-message rewrites: drafted 2-5 representative samples per campaign, with explicit opt-in disclosure, opt-out language, HELP keyword response, and use-case-aligned content.
• Opt-in documentation: collected screenshots, signup-flow URLs, and exact consent language from each customer's real opt-in mechanism — replaced the vague "users agreed during signup" narratives that had caused first-round rejections.
• Batched campaign re-submission: 10 campaigns per batch, monitored approval rate, refined the template, repeated. First batch had 90 % approval; subsequent batches reached 100 %.
• NetSapiens®-side number-to-campaign mapping: assigned every customer number to its approved campaign, with throughput tier aligned to actual sending rate per campaign.
• Filter-rate monitoring: weekly tracking of carrier filter rate per campaign with renewal calendars and quarterly review built into the ongoing engagement.